PMO tells ministries to get favourable opinion in media to back policies

The PMO and Cabinet Secretariat have asked ministries to prepare plans for a media blitzkrieg to accompany all proposed government policies and schemes

Government ministries have an additional task. Their work will not stop at merely drawing up detailed schemes for approval or giving advice to the Cabinet on important decisions. In keeping with a recent order, each ministry has to also draft its own SMSes, WhatsApp messages, Facebook posts and tweets to promote the social programmes they design.

These are all elements of the communication plans that each ministry has to send along with Cabinet notes to the Prime Minister’s Office and the Cabinet secretariat for their approval.

“An effective communication strategy is essential for establishing pro-active engagement with citizens,” says an order issued