The Eman Ahmed case has turned into a heavyweight PR nightmare

Eman Ahmed has seen her weight go from 500 kg to some 175 kg or so

I am not particularly a fan of Shobhaa De. But this is one time she has actually hit the nail on the head. In her column in a Mumbai-based tabloid, she recently wrote, “From the day a decision was taken to offer Eman a new shot at a comparatively healthier existence, not a single detail was spared to publicise her risky, challenging journey from Egypt to India, where she was promised free treatment and all the possible medical care...This unusual and generous offer was personally made by Dr Muffazal Lakdawala, a media-savvy, photogenic bariatric surgeon on behalf of the Saifee