The new talent agency: A good time to seek fame and fortune online

As the nature of content and creativity is changing, it is forcing traditional talent agencies to evolve and also spawning a whole new variety of them

Prajakta Koli was an intern at Fever 104 FM in 2015 when Sudeep Lahiri of One Digital Entertainment bumped into her. He liked her sassy style and showed a video she had done to Gurpreet Singh, the firm’s co-founder. Singh liked her work. One Digital offered to represent her. Her YouTube channel, MostlySane, became a hit almost immediately and stands at 6.64 million followers now.

Koli has since performed at the YouTube Fan Fest, been on several power lists, done two Netflix series (Mismatched and Comedy Premium League) and is now shooting for Karan Johar’s Dharma Productions’ Jug Jugg Jeeyo. She