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Govt may soon incentivise kiranas for joining e-commerce ecosystem

The special package of incentives for the smaller format mom and pop stores is likely to be a part of the e-commerce policy being drafted by the Commerce and Industry Ministry

Results of the survey show significant divergence in consumption pattern and with administrative data sources
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The overarching objective of the policy is promotion of e-commerce ecosystem in the country, increasing jobs and rural productivity, along with exports.

IANS New Delhi
India may soon incentivise kirana stores to become a part of the e-commerce ecosystem by converting their operations to handle both online and offline sales.

The special package of incentives for the smaller format 'mom and pop stores' is likely to be a part of the e-commerce policy being drafted by the Commerce and Industry Ministry.

"We will offer incentives for kiranas willing to integrate their operations on the e-commerce platform so that the switchover could be swift. The incentives could be in the form of interest subventions on loans required for the switchover or as one time grant," said

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First Published: Jun 20 2020 | 6:05 PM IST

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