Majority of retailers expect festive season sales to fall by 25%: Report

The report further said 71 per cent of respondents were "considering cancelling or deferring orders due to reduced festive forecasts due to the reduction in the festive season forecasts".

A majority of retailers expect festive season business this year to be down by 25 per cent compared to last year due to the impact of coronavirus pandemic and many of them are considering cancelling or deferring orders due to reduced festive forecasts, according to a report by consultancy firm BluePi Consulting.

As per the 'Retail Thought Leadership Survey Report 2020' by BluePi Consulting, 61 per cent of retailers are worried about inventory and wages, and 77 per cent indicated a shift of marketing spend towards consumer loyalty, promotions and discounts.

The survey, which was conducted online with organisations with