BJP largest ad spender on Google, regional parties take second spot

The ruling party BJP spent as much as Rs 1.21 crore on 554 political ads since February 19

With a week left for the Lok Sabha elections, online advertising war seems to have two main sets of players — the ruling Bharatiya Janata Party, on the one hand, and regional political parties, on the other, which are spending heavily to lure more voters in their constituencies. The country's largest opposition party, the Congress, is looking like a marginal player in the digital advertising space.
 
According to Google's Political Ad Transparency report, released Thursday, political parties and candidates have spent Rs 3.76 crore on 831 ads since February 20, of which the BJP spent Rs 1.21 crore and