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Facebook and Google close in on political advertising spends in India

Kerala's LDF spent big ahead of polling, shows data

Lok Sabha Elections 2019
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A BJP supporter with painted body sports the party symbol, lotus, head gear during Prime Minister Narendra Modi's address at an election campaign for Lok Sabha polls, at Taherpur city of Ranaghat in Nadia, Wednesday, April 24, 2019. Photo: PTI

Sachin P Mampatta Mumbai
The world’s largest search engine and the world’s biggest social media platform have been drawing closer in terms of political advertising spends in India. Both have seen over Rs 17 crore in spending each since February on account of the Union elections.
 
Google has seen Rs 17.9 crore in political advertising compared to Rs 17.2 crore for Facebook. Both are based on the latest available data. While the date ranges for both are not exactly the same. (Facebook, for example, provided weekly data till April 20). But the trend does show that spends on Google have picked up.

Facebook’s spends

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First Published: Apr 27 2019 | 12:40 AM IST

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