 "Prime Minister Narendra Modi, who is contesting the Lok Sabha election from Varanasi, during a roadshow in the city on Thursday. The constituency goes to the polls on May 19 Photo: Reuters")
Political ad spend on Facebook, the world's largest social media platform, crossed the Rs 20-crore mark in the week leading to April 27, just ahead of the polling on April 29 in the fourth phase of the ongoing general election.
A similar trend was witnessed on Google, where political parties cumulatively spent Rs 22.39 crore as of May 2.
An analysis of the Facebook data shows that there was a 16.1 per cent rise over the previous week in the ad spend by political parties. As much as Rs 2.8 crore was spent on advertisements during the week ending April
