Tencent Holdings Ltd. will soon release a test version of a Game of Thrones game for smartphones, after winning exclusive Chinese rights to distribute the title based on the mega-popular TV series.
China’s largest social and media gaming company will be the sole distributor for Game of Thrones: Winter is Coming, developed by Yoozoo, Tencent said on its official WeChat account. It didn’t specify a launch date but said it would dovetail with the show’s final season airing from April.
The game will help jazz up a Tencent pipeline that suffered after Beijing clamped down on game approvals for months, aiming to

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