Pitney Bowes plans expansion in India

Pitney Bowes, an NYSE-listed company offering customer communication and management solutions, plans to expand its operations in the country by launching customised products in 31 cities, a top company official said.

"The customised products include services like customer profiling based on various attributes, ATM locators and delivery point validations among others," Pitney Bowes' Managing Director South Asia and Global Strategic Alliances Jeetendra Kumar told PTI.

Customer profiling would take into account attributes such as buying habits, propensity to spend among others, thus helping the company to develop customer intelligence and truly customise communication to them.

"The ratio of preparation of a document to its postage costs is 1:6," Kumar said adding that services like delivery point validation would help the company verify the correspondence address before sending a communication across, thus reducing postage costs.

 

The company has presence in over 130 countries and has 35,000 employees globally It started its direct operations in India in 2004 and has a revenue of over $6 billion, Kumar added.