Home / World News / Apple CEO Tim Cook commits $100 mn to promote racial equality amid protests

Apple CEO Tim Cook commits $100 mn to promote racial equality amid protests

Cook said the initiative will lead to "changes that touch just about everything we do."

Tim Cook, Chief Executive Officer, Apple

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Apple has also updated Siri to respond differently to the phrase

2 min read Last Updated : Jun 13 2020 | 3:18 PM IST

Apple CEO Tim Cook has said the company would spend $100 million to promote racial equality as a time when several US states are facing protests over the death of African-American George Floyd.

The Racial Equity and Justice Initiative would be led by Apple Vice President Lisa Jackson.

"The unfinished work of racial justice and equality call us all to account. Things must change, and Apple's committed to being a force for that change," Cook tweeted on Thursday.

"Today, I'm proud to announce Apple's Racial Equity and Justice Initiative, with a $100 million commitment," he said, adding that the initiative will challenge the systemic

Topics : Coronavirus Apple Tim Cook Racism

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