Teasing the bride and groom on their wedding day is part of Chinese marriage custom. However, in recent years, that custom has been twisted in an alarming way in mainland China to include groomsmen sexually assaulting bridesmaids.
The trend is in the spotlight thanks to two recent cases. The first is a viral video circulating on Chinese social media. The video shows a bridesmaid being restrained and sexually assaulted by two men in a vehicle in Xi'an city. The woman screams and struggles while the two men forcibly take off her underwear, laugh and command her to “make sex noises”.
The video was uploaded to social media on June 8 and went viral. Two days later on June 10, Xi’an police took a 19-year-old and a 21-year-old into custody; the victim, however, said she did not want to pursue the case against them.
Very often, the bridesmaids refrain from reporting the assault to the police as they don’t want to “taint” their best friend’s marriage with a criminal investigation. Moreover, it's likely the groomsmen or wedding guests would defend the assault claiming that it was part of the Chinese custom to “naohun” — which literally means “to make turbulence at a wedding”.
However, the concept of bridesmaids is very much Western, not Chinese. If you take a close look at the Chinese wedding custom, the Chinese bride is assisted by a “wedding master” who is supposed to know all the ritualistic etiquette. Marriage was mostly by arrangement in China until the late 1900s. It is customary for wedding guests to compel the groom into drinking as well as to tease the bride to “encourage” them for their first night together. In some regions, wealthy families would hire prostitutes to entertain the guests, but that was not part of the customary practice.
But now, the “naohun” custom has somehow provided an excuse for sexual assault and harassment during wedding.
‘A high-risk role — sexual harassment, rape and now death’
Another recent case of “naohun” taken to disturbing lengths ended in tragedy on June 13 in Guangzhou with the death of one of the bridesmaids.
According to witness accounts, as reported by local media outlets, after the groomsmen handed over the customary red packet gift for the bride’s family, the family opened the door. The men rushed in and chased after the bridesmaids who ran upstairs to hide. One of the bridesmaids who hid on the fourth floor was killed when she fell from a balcony.
Though the case is still under investigation, netizens could not help but associate the bridesmaid’s death with “naohun”. Below are some comments in a news thread on Chinese social media platform Weibo:

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