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Facebook acts to restore trust after overstating video views

Facebook said that it would increase its use of outside measurement services for display and video ads

Steve Lohr & Sapna Maheshwari 

Facebook is moving to restore confidence among advertisers and publishers that it is accurately measuring how often and how long users see videos, news articles, ads and corporate messages on its social network. The steps, announced on Wednesday, followed the company’s apology in September for an error that resulted in considerably overstating how long, on average, users spent watching videos on Facebook. Facebook said that it would increase its use of outside measurement services for display and video ads. The company said it is expanding its use of metrics services like ...

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First Published: Thu, November 17 2016. 23:42 IST
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