Facebook's ad scandal isn't a 'fail,' it's a feature

The trouble is Facebook's business model is structurally identical whether advertisers are selling shoes, politics or fake diet pills

What does it take to advertise on Facebook to people who openly call themselves “Jew haters” and want to know “how to burn Jews”? About $10 and 15 minutes, according to what the investigative nonprofit ProPublica recently uncovered.

After much outcry over this revelation, Facebook’s chief operating officer, Sheryl Sandberg, called the anti-Semitic ad targeting “a fail on our part,” promised to put more human reviewers in place, and said the company “never intended or anticipated this functionality being used this way — and that is on us.”

Some of Facebook’s users may find it even harder to accept what