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Google starts big advertising push around new Pixel phone

Google's launch of the first phone it has designed itself puts it in direct competition with Apple and Samsung

Jessica Toonkel & Julia Love 

Google's new "Pixel" smartphone is off to a fast marketing start with $3.2 million in television ads in two days since it announced the upcoming launch, and ad executives expect Google to spend hundreds of millions more to keep up with rivals Samsung Electronics and Apple. Google's launch of the first phone it has designed itself puts it in direct competition with the two dominant smartphone makers, which each market heavily. While Google's brand is known around the world, and its Android operating system powers most of the world's smartphones, including ...

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First Published: Sat, October 08 2016. 21:25 IST
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