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How Facebook broke Massoumi's fake news biz

Publisher thinks he's following Facebook's rules, but it's not working

Cyrus Massoumi poured his resources into a liberal website he launched just before election. There was one glaring problem: less traffic
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Cyrus Massoumi poured his resources into a liberal website he launched just before election. There was one glaring problem: less traffic

Sarah Frier | Bloomberg
Cyrus Massoumi spent the last few years building exactly what he thought would thrive on Facebook: A series of inflammatory conservative websites, finely tuned to produce the most viral and outrageous version of the news. The social network rewarded him with an audience.
 
These days, Facebook Inc. wants something different. Reacting to concerns about how fake news spread on its social network, including by Russian propagandists, the company has altered its algorithm to punish sites like Massoumi’s. Facebook has put out a series of blog posts explaining how higher quality content will be rewarded.
 
Massoumi, who’s featured in