Once a symbol of conservatism, the Hijab has grown into a fashion industry

Over time, designers came to be involved in the sale of chic Islamic fashions

Nike, the well-known U.S. sportswear company, recently introduced a sports hijab. The reaction to this has been mixed: There are those who are applauding Nike for its inclusiveness of Muslim women who want to cover their hair, and there are those who accuse it of abetting women’s subjugation.

Nike, in fact, is not the first corporate brand to champion the hijab. I am the author of “Brand Islam,” and I have seen how it is commonly assumed, particularly in the West, that Muslim women are indifferent to fashion.

Nothing could be further from