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'Squid Game' frenzy helps Netflix top subscriber targets

"Squid Game" debuted on Sept. 17 and surprised executives by becoming the streaming service's most-watched original series in its first month

Netflix | Netflix subscriber targets | streaming services


Global interest in Netflix Inc's Korean thriller "Squid Game" lured more new customers than expected in the recent quarter, boosting shares of the world's largest streaming service by 3% on Tuesday. After a sharp slowdown in the first half of the year, Netflix added 4.38 million subscribers from July through September to reach a worldwide total of 213.6 million. Wall Street analysts had projected 3.86 million new customers, according to Refinitiv data. Netflix enjoyed a subscriber boom last year as COVID-19 kept audiences at home, but growth stalled in the first ...

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First Published: Wed, October 20 2021. 02:07 IST