German discounter Aldi (Photo: Bloomberg)
Twenty years ago, many British shoppers hadn’t even heard of German discounter Aldi.
Fast forward to today and the chain is the fourth-largest grocer in the country, gaining market share from bigger rivals as millions of Britons search for cheaper bills on their weekly shop.
It’s a repeat of the aftermath of the financial crisis when Aldi and its fellow German discounter Lidl stole shoppers from the likes of Tesco Plc and J Sainsbury Plc. This time, the British stalwarts have learned their lesson, bringing out more own-brand ranges and launching price matching campaigns against Aldi. The fight to maintain shopper loyalty
First Published: Sep 25 2022 | 2:02 PM IST