The unstoppable rise of German Aldi in Britain shows no sign of slowing

Aldi is the fourth-largest grocer in the country, gaining market share from bigger rivals as millions of Britons search for cheaper bills on their weekly shop

German discounter Aldi
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German discounter Aldi (Photo: Bloomberg)

Katie Linsell and Eamon Akil Farhat | Bloomberg
Twenty years ago, many British shoppers hadn’t even heard of German discounter Aldi. 

Fast forward to today and the chain is the fourth-largest grocer in the country, gaining market share from bigger rivals as millions of Britons search for cheaper bills on their weekly shop.

It’s a repeat of the aftermath of the financial crisis when Aldi and its fellow German discounter Lidl stole shoppers from the likes of Tesco Plc and J Sainsbury Plc. This time, the British stalwarts have learned their lesson, bringing out more own-brand ranges and launching price matching campaigns against Aldi. The fight to maintain shopper loyalty

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First Published: Sep 25 2022 | 2:02 PM IST

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