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IPL's online viewership doubles this year, adds over 200 million viewers

Convergence is changing the way consumers are savouring entertainment, taking shopping decisions and even learning in schools and colleges. The first of a three-part series looks at how entertainment

IPL 2018, IPL, cricket
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Surajeet Das Gupta New Delhi
With more than 200 million viewers turning to the video streaming platform Hotstar to watch the 60-day Indian Premier League (IPL), which concluded on Sunday, a record 28 per cent of STAR India’s over 700 million IPL viewers consumed the cricket fest online this year.
 
According to preliminary figures, while the total viewership of IPL grew by 40 per cent from around 500 million last year, online viewership more than doubled this year. Streaming the matches live, rather than after a five-minute time lag as Star did last year, must also have worked to its advantage. Interestingly, even TV

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