The Strategist top five

CONTAGIOUS: WHY THINGS CATCH ON
by Jonah Berger
* Published by Simon & Schuster
* Price: Rs 499
* What is it that makes online content go viral?

THE END OF COMPETITIVE ADVANTAGE
by Rita Gunther Mcgrath
* Published by Harvard Business Review Press
* Price:Rs 1,250
* Focus on short-lived opportunities instead of competitive advantage

TILT: SHIFTING YOUR STRATEGY FROM PRODUCT TO CUSTOMERS
by Niraj Dawar
* Published by Harvard Business Publishing
* Price: Rs 1,250
* A road map for marketing managers: how to obtain a competitive advantage by tilting towards customers

THINK LIKE ZUCK: THE FIVE BUSINESS SECRETS OF FACEBOOK'S IMPROBABLY BRILLIANT CEO MARK ZUCKERBERG
  by Ekaterina Walter
* Published by McGrawhill Education
* Price: Rs 370
* The five success principles of the world-changing social media site

DAVID & GOLIATH: UNDERDOGS, MISFITS, AND THE ART OF BATTLING GIANTS
by Malcolm Gladwell
* Published by Little, Brown and Company
* Price: Rs 599
* A new interpretation of how we think about obstacles