Brokerages bet on digital talent, ramp up hiring amid market surge

The aim is twofold: bring down cost of customer acquisition, while improving user experience

Markets
Premium

Ashley Coutinho Mumbai
Traditional brokerages have ramped up hiring in the past six to eight months - predominantly on the digital, technology (tech), and sales side - in the midst of strong market rebound, retail investor influx, and sharp jump in client acquisitions.

As customers get comfortable with digital engagement and do-it-yourself platforms - with limited or zero human intervention - brokerages are veering towards a more digital-oriented workforce.

The aim is twofold: bring down the cost of customer acquisition, while improving user experience with more 'personalised' offerings. This is a stark departure from the past, when brokers bulked up on sales personnel, dealers, relationship managers, and client acquisition teams to cater to clients through a large number of physical touchpoints. 

Also Read

After record FY21, brokerages' revenue growth to moderate in FY22: ICRA

Zomato IPO: Subscribe for listing gains, suggest brokerages

Revenue growth of brokerages likely to moderate in next fiscal: Crisil

Near-term margin concerns and valuations weigh on Dr Lal Pathlabs

One year of lockdown: A roller coaster ride continues for India Inc

Partners Group sells Rs 837 cr worth of shares of Aavas Financiers

Gas distribution sector stocks could fire up amid likely volume recovery

55% retail investors stay put in equity funds for over two years: Amfi

Market Wrap Podcast, Aug 20: Here's all that happened in the markets today

Equity market has run its course, Nifty to hit 15,000 by Dec 2021: BofA

First Published: Aug 21 2021 | 6:10 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com