Brokerages bet on digital talent, ramp up hiring amid market surge

The aim is twofold: bring down cost of customer acquisition, while improving user experience


Ashley Coutinho Mumbai
Traditional brokerages have ramped up hiring in the past six to eight months - predominantly on the digital, technology (tech), and sales side - in the midst of strong market rebound, retail investor influx, and sharp jump in client acquisitions.

As customers get comfortable with digital engagement and do-it-yourself platforms - with limited or zero human intervention - brokerages are veering towards a more digital-oriented workforce.

The aim is twofold: bring down the cost of customer acquisition, while improving user experience with more 'personalised' offerings. This is a stark departure from the past, when brokers bulked up on sales personnel, dealers, relationship managers, and client acquisition teams to cater to clients through a large number of physical touchpoints. 

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First Published: Aug 21 2021 | 6:10 AM IST

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