FMCG to auto, higher growth in rural sales captures spirit of New India

Sale of FMCG items in rural India - home to over two-thirds of the country's population is now growing at 28 per cent higher than urban areas

A prominent cosmetics company was pleasantly surprised recently to find its premium lipstick and nail varnish brands doing unusually well in some of the rural markets. When it crunched the numbers, it found rural sales growth in many categories had surpassed some of the established markets in the big cities. Similarly, a distributor of another leading skin product company pointed out that every month new rural regions are showing impressive business. 

But hold on, the trend of rural India turning a big-time spender is not restricted to cosmetics alone. Whether it is an automobile company or a fast-moving consumer goods