Colin Farrell named face of Dolce and Gabbana's new fragrance

Colin Farrell has been named the new face of Dolce and Gabbana's scent 'Intenso'.

'The Alexander' star follows in the footsteps of Matthew MCConaughey and Scarlett Johansson, who have also fronted the Italian fashion house's fragrance campaigns, Contactmusic reported.

Designers Domenico Dolce and Stefano Gabbana said in a statement that they are incredibly happy to be working with such a great talent and when they created this fragrance, they immediately thought of Farrell, as he is the perfect embodiment of male strength and sensuality.