In a quirky yet different attempt to spread the message of protecting cows, a group in Bhavnagar Kotiya village in Gujarat conducted a lavish wedding for 'Poonam' the cow and 'Arjun' the bull.
More than 300 guests, including the 'relatives' of Poonam, were seen heading for the groom Arjun's house.
Gold jewellery, a red saree and a netted shawl was arranged for the bride and a festive white cloth was bought for Arjun.
Brahmin priests were brought in from Bhavnagar to officiate the wedding and the entire wedding cost Poonam and Arjun's owners around Rs. 18 lakh.
In a one of its kind event, the Parasana Charitable Trust prepared a wedding invitation for the couple.
Apparently, the owners were conducting such a lavish ceremony to show that the value of cows in the society is immeasurable.
"I have been living with cows for the last 30 years and hence, know the amount of love this animal is capable of. I don't mind having a modest wedding for my children, but I will get my daughter Poonam married in the most lavish manner possible," Vijaybhai, trustee of Parsana Charitable Trust and Poonam's owner, told ANI.
The guests were treated to a sumptuous feast, including Gujarati dal, Phulwadi, Ladva and Undhiyu.
The guests, accompanied by a three-member wedding orchestra, began a procession from the groom's village and the bride travelled in a palanquin that was erected on a truck.
The bovine couple were married according to proper Hindu rituals and a special havan was also planned to pray for an early offspring.