New 'friends don't let friends smoke' ad promotes 'healthier' e-cigarettes

A new e-cigarette advertisement has released a new ad with "Friends don't let friends smoke" line.

NJoy's ad on YouTube makes the claim that the new video of the cigarette is the first to tell the "category truth," CNET reported.

An NJoy spokesman told AdAge that they are not advertising e-cigs as a smoking cessation device.