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New smartphone brand OKWU to be launched in India soon

ANI  |  New Delhi 

OKWU, one of the most innovative Mobile Technology companies in India, is all geared up to introduce a niche line of smartphones designed for the tech-savvy generation. OKWU (smartphones) promotes a smarter way of living, interconnecting devices and people to augment an individual's lifestyle.

OKWU is a smart brand, driving oninnovative technology to improve machine-to-machine interactions, and in turn, provide greater connectivity between smart devices and people. OKWU smartphones are capable of doing much more than surfing the web and running applications. It is an android based phone, featuring built-in apps that communicates with other devices, allowing users to control, monitor and track various appliances through the phone. In other words, OKWU supports an automated lifestyle. Additionally, the phone embodies a sophisticated design, and is also lightweight which provides a sturdy yet elegant feel.

One of the key differentiating factors that sets them apart from other phone brands is their pioneer tool "U-Arena", OKWU's solo invention which cannot be found on other hosting platforms.U-Arena promotes an automotive lifestyle. The intelligent tool has pre-installed built-in apps that help users to integrate all their devices and appliances with the smartphone.

According to research, the Indian smartphone user base is growing at a 26% CAGR from 13' to 17'. Data analytics show that an average Indian spends 169 minutes per day on their device. Such high levels of engagement highlight the need for a smartphone that behaves much smarter. Today, there is an overwhelming number of smartphones in the market, but the concept of 'smart living' has a huge vacuum to fill. OKWU smartphones strive to fill the gaps, and provide their users with a uber convenient experience.

The smartphones, which are to be launched in October 2016, will be revolutionizing the entire smartphone market in India, setting the tone for the future.

Mr. Anshuman Atul, CEO and Managing Director, OKWU commented, "OKWU was conceptualized with a sole motive to help Indian audiences upgrade from a smart phone to a smarter phone. The company is striving to push the limits of software technology that goes beyond capacities of existing brands." He further added, "We are a stand-alone company that lays emphasis on providing their customers with an automated living through augmented assistance. We work to make a difference in the lives of 21st century habitants."

The company focuses on shaping the future of smartphone market, making breakthrough technology easily available and accessible to the masses.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, August 23 2016. 17:32 IST