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NMCG highlights efforts taken for Ganga Rejuvenation

ANI  |  New Delhi [India] 

The Mission for Clean Ganga (NMCG), in a one day workshop organised in collaboration with the Water Mission (NWM), showcased efforts being taken for rejuvenation of the

The workshop was conducted on the theme 'Sector Enterprises on Corporate social responsibility' at Dr Ambedkar International Centre, in the capital on Wednesday.

Namami Gange Program, which was launched in 2015, is an integrated Ganga conservation mission. It has made significant strides and achieved key milestones in 2018-19. This is the first mission which is looking at urban as well as rural areas, dealing with a complete range of pollution abatement measures for all kinds of domestic and industrial pollution, rural sanitation, afforestation and conservation of biodiversity.

The mission also monitors various aspects in connection with water quality monitoring, use of modern technology, sustainability of investment by including long term operation and maintenance as part of the project cost, public-private partnership projects and involving all stakeholders through proactive public outreach activities.

During the workshop, provided an overview of the NMCG's activities while underlining the enormous scope of Public Sector Undertakings (PSUs) and (PSEs) in joining hands with the in the cause of bringing about Nirmalta and Aviralta in the entire Ganga basin.

According to the of Rozy Agarwal, the NMCG has utilised networks for displaying Clean Ganga messages and corporates like HCL, Indorama, Yes Bank, SCI, Indus are also associated with the projects. HCL has taken up afforestation projects in Noida and Greater Noida as well as Rudraksha plantation in Uttarakhand in association with INTACH.

Moreover, U.P. Singh, of Water Resources Ministry, River Development and Ganga Rejuvenation, has made an appeal to all PSEs, PSUs and corporates to with the NMCG.

Almost 30-35 Navratna Companies and other PSUs were present in the workshop along with corporates such as and organisations like and

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, January 09 2019. 18:10 IST