Budget hospitality chain OYO Hotels announced its foray into China with a strong focus on strengthening its hotel chain in the country.
With this launch, OYO Hotels aims to substantiate its leadership in the market while working towards its mission of bringing great living spaces in the country in the form of well-designed small hotels while introducing best-in-class training and education in the sector.
Its current chain comprises of over 11,000 exclusive - franchised or manchised - rooms in 26 cities including Hangzhou, Xian, Nanjing, Guangzhou, Chengdu, Shenzhen, Xiamen and Kunming among others.
"We are thrilled to offer OYO hotels hassle-free and standardized stay experience to guests in China. The country's tourism industry is on the cusp of booming and flourishing wherein it enjoys a strong influx of both domestic and international tourists; also the market is as fragmented as the Indian hotel market. We will further continue to strengthen our footprint while empowering neighbourhood hotels to emerge in the same league as the big boys of hospitality," said Ritesh Agarwal, Founder and CEO - OYO.
China is the third overseas market for OYO, after its successful venture into Malaysia and Nepal where it has grown multifold. The company will be working towards transforming the region's hospitality industry by introducing its strong hotel brand and operating solutions for ensuring a seamless experience for both guests and asset partners while generating lucrative job opportunities for locals in smaller tier provinces.
"We've been at the forefront of the small and budget hotels revolution in India, Malaysia and Nepal. Building the category of small-unique hotels grounds-up, we have employed design and operational acumen to deliver delight to our customers and unparalleled benefits to assets ensuring high yield. The expansion is in line with our mission of creating beautiful living spaces by empowering hotel owners to become better hospitality players while ensuring an end-to-end controlled experience for our guests," added Ritesh.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)