Sowparnika started with an aim to deliver happiness, fifteen years ago, and in the course of this journey it has helped many home buyers realise their dreams. Committed to providing quality housing, Sowparnika Projects, today, has 6,000+ satisfied customers, 35+ completed projects, 30+ ongoing projects, 50+ lakh sq. ft. developed, 50+ lakh sq. ft. under development and a strong presence in three states namely, Karnataka, Tamil Nadu and Kerala.
Sowparnika keeps customer satisfaction as it's priority. This is done through their belief and practice excellence in the execution of the work done, at every step.
In the year 2003, Sowparnika ventured into the real estate industry, at a time when there was no systematic process involved in building a house and the services being offered to the home buyers were not upto the mark. Sowparnika saw the opportunity to change the existing scenario and since then it has been fifteen years. Sowparnika has consistently been spreading smiles of satisfaction across South India.
Sowparnika Brings Out Positivity in Home Buying
In May of 2018, Sowparnika ventured into a home series, 'Positive Homes', a unique proposition designed and developed based on the demands of the new age customers. 'Positive Homes' are designed tastefully keeping in mind the aspirations of generation next because the new-age customer is not willing to compromise on the quality of living.
The salient features of 'Positive Homes' include Vaastu compliance and has seen the use of brands like Asian Paints, American Standard Bathroom Fittings, Polycab Wires, Schneider Electrical Fittings, Somany Tiles, Johnson Lifts, Futura Kitchen Sinks partnering with Sowparnika to provide quality lifestyle that resonate a positive vibe, in lines with the requirements of a millennial.
This positivity is depicted through various means including the price of units, location, fixtures, features and much more. Under the 'Positive Home' series, Sowparnika has successfully launched three projects - 'Unnathi', 'Indraprastha' in Bangalore and 'Jazzmyna' in Calicut. By the end of the year, Sowparnika would have launched two more properties, at Coimbatore and Trivandrum.
They aim to launch more projects under the 'Positive Homes' series in the coming months, venturing into markets all over the country.
Sowparnika's Edge in the Sector
The independent functionality of Sowparnika makes it a home manufacturer that caters to the first time home buyers by making it an affordable dream. The entire process, right from the construction to the final finishing, is done with the help of in-house resources.
This leads to a reduced cost of production, and has enabled Sowparnika to pass the cost benefit to its customers. Sowparnika's products are available at sensible prices which is, often, at par with rentals. This convinces a homebuyer towards investing in a house, rather than spending on rentals. This has enabled Sowparnika to mark its place in the real estate sector.
Additionally, the company has been working in sync with the Prime Minister's Housing Scheme, "Homes for All by 2020". By offering its customers projects in the sensibly-priced housing segment, Sowparnika has been well received by first-time home buyers, while also redefining the concept of quality housing.
Ramji Subramaniam, Managing Director, Sowparnika Projects and Infrastructure Pvt. Ltd., spoke on this occasion saying, "Sowparnika has successfully completed 15 years of business and it gives me great pride and joy in announcing this. At Sowparnika, we believe in providing quality at sensible prices and with the constant encouragement from the government under the PMAY scheme Sowparnika is committed to provide sensibly priced housing solutions. Affordable housing sector today is the fastest growing sector in the Indian real estate and it makes home buying a fairly achievable dream since it doesn't leave the home buyers heavy debt ridden for decades together. There is a demand for budget home today because of the incentives it brings with it."
Ramji is a certified Six Sigma Black Belt and has used his expertise, as well as from his financial background, to focus on strong execution of projects and ensuring quality output.
Being a young organization, the brand is a renowned name amongst the younger workforce for its sensibly priced units with no compromise on the quality of amenities and features at the projects.
Sowparnika has understood and realised the concept of 'starter homes', especially keeping the demands of the millennial homebuyer in mind. Their properties are designed and tailor-made to suit the growing requirements of a young first-time homebuyer. Features such as location, price, branded fittings, has been derived keeping their requirements and purchase behavior in mind. Sowparnika, works along with their home buyers to facilitate an easier home buying for the customer.
This has helped Sowparnika successfully sell a majority of their units wherein 80% of their home buyers are millenials and the younger generation.
A Brand for the Customer
Sowparnika, being a brand for their customers, has initiated a number of schemes to help ease the purchase process of a home. This includes the successful zero scheme, wherein homebuyers can purchase a home at zero cost, and no pre-EMI schemes.
Sowparnika has laid a foundation that is solely based on commitment, customer satisfaction and teamwork. The ability to create housing solutions for the customers and making them realise their far-fetched dream of buying a home has helped Sowparnika to continually grow over the past 15 years and offers promise for future growth.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)