You are here: Home » PTI Stories » National » News
Business Standard

ANAROCK Releases Real Estate Consumer Outlook - H2 2018

Business Finance

Press Trust of India  |  MUMBAI 

/ --

51% homebuyers seek rental income, 39% prefer affordable housing

39% prefer to invest in housing priced below ?40 Lakh

68% seek property for end-use; 52% favour compact 2BHKs

51% of investors focused on rental returns

As many as 81% of polled aspiring homebuyers acknowledge Indian real estate's improved and improving transparency, discipline and accountability post implementation of regulatory policies, reveals ANAROCK Property Consultants' 'Real Estate Consumer Outlook: H2 2018'.

(Logo: )

Commenting on the survey, Anuj Puri, Chairman - ANAROCK Property Consultants says, "With the now discernible impact of RERA, DeMo and GST, housing sales are seeing an upward trajectory in 2018 q-o-q. New launches have also gone up this year with affordable housing witnessing significant growth. NRIs see India's rebooted real estate market environment conducive enough to justify property investments, especially on the back of the depreciating rupee."

Nearly 69% prospective buyers are looking to buy property for end-use 84% are looking for homes which are either ready-to-move-in or slated to complete in the next 6 months. Ready-to-move-in properties are garnering maximum interest from buyers who prefer WYSIWYG (what you see is what you get) assurance. Buyers continue to perceive risks associated with newly-launched projects in terms of delays and shady dealings by some developers 61% property seekers are abandoning their prolonged wait-and-watch mode and are looking to buy a property within a year. As many as 24% will take the plunge and buy their property immediately, while 61% are looking to buy within the next one year. "New millennials focused on home purchase rather than renting show an overwhelming preference for compact 2BHK configurations," says Puri. "In fact, 52% respondents lean towards this specification. Young professionals prefer to buy homes in locations close to their workplaces and are small enough to be affordable both on base cost and maintenance."

The survey also reveals that besides real estate, the stock market and mutual funds have overtaken fixed deposits to become the 2nd most-preferred asset class for investment. 23% respondents favour stock market and mutual fund investments, followed by fixed deposits with just 14%. Gold has lost its sheen in most metros except the southern cities of Chennai and Hyderabad.

Other survey findings:

New consumers now rule the previously investor-driven realty market and have the upper edge in the strengthened regulatory environment. Investors are ready to exit the market even at lower profit margins. Developers are now aware that apart from various other factors, the power of social media has put buyers in the driver's seat and customer satisfaction cannot be trifled with before, during and after a sale. Download ANAROCK's survey at

About ANAROCK Property Consultants Pvt. Ltd.:

The ANAROCK Group is India's leading specialized real estate services company with diversified interests across the real estate value chain. Anuj Puri, the Group's chairman, is a highly-respected industry veteran and India's most prominent thought leader in the real estate domain. He has over 27 years expertise in leveraging Indian and global real estate opportunities.

ANAROCK Group's key strategic business units are Residential Broking & Advisory, Retail Transactions & Advisory, Capital Markets, Hospitality, Investment Management, and Research & Consulting. ANAROCK's growing business teams account for 1,500 of the real estate industry's most qualified and experienced professionals. With operations across all major Indian markets and dedicated services in Dubai, ANAROCK also has global business coverage via over 80,000 hand-picked channel partners. Every facet of ANAROCK's rapidly-expanding business portfolio is governed by the Firm's core assurance to its clients and partners - Values over Value.

Visit: http://www.anarock.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, October 08 2018. 17:25 IST