Twitter customizes emoji to promote Taylor Swift's 'Bad Blood' video

Micro-blogging site Twitter has created a customized emoji to build anticipation for Taylor Swifts much awaited music video for 'Bad Blood.'

The emoji looks like a Band-Aid with a black thing in the middle, that's probably supposed to be a bullet hole. The song has a line that says 'Band-Aids don't fix bullet holes,' the Verge reported.

It pops up automatically whenever a person uses the hashtag #BadBloodMusicVideo. Last time when twitter created a custom emoji, it was for the 'Star Wars' celebration.