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After all the obsolete and mundane campaigns for spreading awareness on road safety, Bajaj Allianz has come up with an innovative and engaging approach to do the same. The key player in the Indian insurance market (Bajaj Allianz) has collaborated with Dentsu Aegis Network’s digital arm, WATConsult, to launch a song with animated characters who are used to break traffic rules. The video continuously features ‘Don’t be a Boo Boo’ tagline at various places and gives useful advice to viewers, for when they travel on road, in a quite funny way. The company has made widespread use of various social media platforms to promote the same.
The video shows various members of the Boo Boo family and how they use to bash the traffic rules. All of them land up in a poorer situation because of their false practices in the video.
The campaign is executed by WATConsult and engaging part of the song is its funny and catchy tone. Bajaj Allianz is even planning to release Boo Boo coasters, bookmarks, greeting cards and posters to make it a bigger hit. The campaign has already got a stunning response and on the launch day, Twitter and Facebook gathered around 1.1 lac views. Bajaj Allianz envisages the campaign will not only increase road safety but also assimilate some sense of responsibility in people travelling on road.
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Source : CarDekho