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Tata Communications partners with IRISH TV

Capital Market

For on-the-go access to viewers in North America

Tata Communications announced a partnership with IRISH TV, Ireland's first ever International TV channel, to bring the network's content directly to North American viewers for the first time.

Using Tata Communications' Media Ecosystem platform, IRISH TV will provide a rich content experience and on-the-go access to 40 million Irish residents in the U.S. with international expansion plans to other regions in the near future.

IRISH TV will leverage Tata Communications' end-to-end managed over the-top (OTT), playout services and connectivity to deliver content in an intuitive app format. This will make the network's unique mix of local and Irish productions available to North American viewers across multiple formats such as iOS devices, Android, Roku, Amazon Fire TV, Google Chromecast, Apple TV and SMART TV's. Viewers will be able to access exclusive local content from every county in Ireland and Irish communities across the UK and the United States.

 

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First Published: Apr 18 2016 | 3:20 PM IST

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