You are here: Home » News-IANS » Media
Business Standard

100 more community radio stations soon, says Smriti Irani

IANS  |  New Delhi 

The on Thursday said it has planned to set up at least 100 more community stations across the country in 2018.

Information and Broadcasting made the announcement at the 15th Asia Summit here, in which 228 delegates from 39 countries are taking part.

"We have a vibrant community system in our country, with 215 community stations in operation and 100 more in the pipeline," Irani said.

In its endeavour to encourage the movement in the country, the said, the government had increased subsidies for setting up stations from 50 per cent to 90 per cent for the northeastern states and 75 per cent in other states subject to a maximum limit of Rs 7.5 lakh.

She said: "The time has come to put laws, ethics and rules into place which will help in balancing the industry, so that one doesn't rule the roost."

According to her, the power of radio in today's digitised world is such that the Prime reaches out to every citizen through his programme "Mann Ki Baat" which is transmitted simultaneously in 24 languages and reaches around 86.88 per cent of the population.

In the inaugural session of the three-day event, the Minister said the industry had a great role in India's Gross Domestic Product (GDP).

"While the direct estimated impact of our is close to Rs 1.35 lakh crore, but if you look at the indirect and induced benefits, our today has an output of Rs 4.5 lakh crore which amounts to 2.9 per cent of India's GDP with close to four million people associated with it.

"It is one of the fastest growing advertising markets, expected to touch 10.59 billion dollars by the end of 2018 and the mobile spend is estimated to grow to 1.55 billion dollars in 2019," Irani said.

Talking about government's interventions and how the government was supporting the media industry in India, Irani said: "The FDI limit has been increased to 100 per cent in our cable and DTH "

"Today, we have close to channels operational in our country. And, under the leadership of Narendra Modi, we have just paved the way for the auction of 363 channels now in 236 cities in the subsequent batches this year."

Over the emerging media scenario, Irani said that is poised to have over 969 million "The media has become consumer centric. That is one of the changes that the digital industry has brought into the "



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, May 10 2018. 19:10 IST