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89% buyers look for good camera while buying smartphone: CMR

IANS  |  Gurugram 

Eighty nine per cent buyers consider the camera as the top specification while buying a smartphone, followed by battery life (87 per cent), (79 per cent) and internal memory (72 per cent), a new report by (CMR) said on Monday.

Buyers prefer experimentation over "brand pull" when its comes to as they become increasingly brand-agnostic, said CMR's Mobile Industry Consumer Insight (MICI) survey.

The survey said their preferences are being driven by factors such as overall product quality (92 per cent), product performance (90 per cent), product aesthetics (82 per cent) and reliable after-sales service, with fast turnaround time (76 per cent).

"In a hyper-competitive market, marked by the sea of sameness, brands that invest in quality and other softer aspects, win big.

"Indian consumers, especially post-millennials and Gen-Z are very demanding. For them, product design, quality, and overall value for money are of critical importance," said Narinder Kumar, Lead Analyst-IIG, CMR, in a statement.

The survey was conducted across the top eight Indian cities in February 2019 and covered teens and youth between the age group of 15 to 30 from various backgrounds and income levels.

While Samsung, with its vast retail network, scored big on after-sales service, 89 per cent respondents were found to be most loyal to OPPO, followed by and Realme.

"The survey results affirm the importance and passion that consumers invest in and associate with their While bigger brands continue to hold onto their pockets of strength, it is interesting to see Realme outperform the competition," said Satya Mohanty, Head-User Research Practice, CMR.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, March 11 2019. 17:08 IST