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Eminent personalities call for industry status for Bengali sweet-making

IANS  |  Kolkata 

It is high time Bengal's sweet making is given industry status as the innovative spins given to the humble desserts have already won the hearts of connoisseurs all over the world, a panel of well-known personalities of said on Monday.

"Mishti (sweets) is no more a This is an industry. These should be given the grade of an industry," said during a book launch.

He said the status of sweetmakers must change from that of a to an industrialist.

Former of Rupali Basu said there should be a separate council for sweet-making formed through business chambers.

"I don't mind running an extra half an hour or do cycling for the sake of mishti," former Test said.

Industrialist and also shared their love for the savoury delicacies.

The book titled "Mishti Magic- O Balaram Mullicker Galpo (Mishti Magic and the Story of Balaram Mullick)" talks about the 134-year-old legacy of the confectioner Balaram Mullick and Radharaman Mullick. The first outlet of the sweetmaker was established in (then Calcutta) in 1885, the same year the was born.

"I wanted to share our journey and shared the recipes of the various sweets to make them immortal. Also, I want the sweetmakers to become as popular as chefs and this way I feel we can be one step ahead in the competition," said Sudip Mullick, who has co-authored the book with Boria Majumdar.

There are around one lakh sweet shops in the city.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, February 12 2019. 00:38 IST
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