You are here: Home » News-IANS » Sports
Business Standard

Force India find Mexican partner

IANS  |  Silverstone 

Sahara Force India Formula 1 team Thursday announced a multi-year partnership with Mexican lubricant oil brand Roshfrans.

The agreement will see prominent Roshfrans branding on the team's new car, the VJM07 (rear wing endplate) as well as on the drivers' suits, helmets and team clothing. The deal comes after the signing of Mexican driver Sergio Perez last month.

Force India team boss Vijay Mallya said: "I'm delighted to welcome Roshfrans as our new long-term partner. Together we share a lot of common values, including a passion for technology and innovation, and we look forward to forging a strong working relationship with them in the years ahead."

"As a global organisation, Roshfrans is ideally placed to take advantage of Formula One's unparalleled reach to demonstrate its technical excellence and increase brand awareness."

Sergio Platonoff Castillo, CEO of Roshfrans: "It's a pleasure for Roshfrans to begin a partnership with Force India - an up-and-coming team with big ambitions."

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Thu, January 16 2014. 19:00 IST
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU