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Indian small businesses thrive on Amazon special sales day

IANS  |  Bengaluru 

Indian small businesses and enterprises (SBEs) witnessed a 1.4x spike in the sale of their products on during its 'Small Business Day' sales event, said the world's leading on Tuesday.

"The online sales event held on December 16 had orders coming from 20,400 pin codes across the country, where buyers could find products offered by small and medium businesses," said the Indian arm of in a statement here.

Handmade products by weavers and artisans were popular during the sale, and witnessed a sales spike of over 60 per cent compared to average business days, the company said.

Nearly 2,000 sellers witnessed a sales spike more than four times compared to an average business day, and 4,100 sellers saw a two times spike, it added.

Organic skin products, handmade and were among the top-selling categories during the Small Business Day.

"Few of the small businesses had quit their day jobs to sell on our platform, hired more employees and grew their sales as customers from across the country responded equally well," said Director (Seller Services) in the statement.

Tribes India, a handmade products brand under the Tribal Cooperative Development Federation of (TRIFED), saw a spike of 4x over average business day during the one-day event, the statement noted.

The online sales event was aimed at promoting small businesses and micro entrepreneurs and encouraging shoppers to discover and buy products directly offered by them.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, December 18 2018. 21:28 IST