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Mumbai Indians sign Goibibo as principal sponsors for IPL 2018

IANS  |  New Delhi 

(IPL) defending champions on Monday signed up with company as their principal sponsors for one year, according to a statement from the franchise.

As part of the partnership, brand will be sported on the back of the team jersey this IPL season, starting April 7.

Commenting on the partnership, Saujanya Shrivastava, Group CMO, said: "We are delighted to with and reach out to millions of IPL and Mumbai Indian fans through this association. IPL is one of the most loved and watched sporting events in the country and the association with Mumbai Indians presents a consumer-focused brand like ours a unique opportunity to deepen our engagement with customers in a truly innovative manner."

A Mumbai Indians said: "We are thrilled to have a new category in as part of brand association with Mumbai Indians. As a brand that has strong resonance with new-age Indians on the move, Goibibo will be a perfect to the Mumbai Indians."

The three time IPL champions led by will open their campaign in the 2018 edition against Mahendra Singh Dhoni's (CSK) at home on April 7.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, March 12 2018. 14:10 IST