Indian Premier League (IPL) defending champions Mumbai Indians on Monday signed up with online travel company Goibibo as their principal sponsors for one year, according to a statement from the franchise.
Commenting on the partnership, Saujanya Shrivastava, Group CMO, MakeMyTrip said: "We are delighted to partner with Mumbai Indians and reach out to millions of IPL and Mumbai Indian fans through this association. IPL is one of the most loved and watched sporting events in the country and the association with Mumbai Indians presents a consumer-focused brand like ours a unique opportunity to deepen our engagement with customers in a truly innovative manner."
A Mumbai Indians spokesperson said: "We are thrilled to have a new category in Goibibo as part of brand association with Mumbai Indians. As a brand that has strong resonance with new-age Indians on the move, Goibibo will be a perfect partner to the Mumbai Indians."
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