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Samsung tops European market in Q1, Apple second

IANS  |  Singapore 

Even as shipments fell 6.3 per cent Year-on-Year (YoY), the biggest ever drop in a single quarter, shipped over 15 million to lead the European market in the first quarter of 2018.

According to Singapore-based market research firm Canalys, high price of Galaxy S9 as well as its earlier launch than Galaxy S8 prompted a drastic rise in its Average Selling Price (ASP) over the previous year and helped boost its shipment value by over 20 per cent.

"The few remaining growth markets are not enough to offset the saturated ones. We are moving from a growth era to a cyclical era. This presents a brand new challenge to the incumbents and we expect several smaller brands to leave the market in the coming years," Ben Stanton, at Canalys, said in a statement.

Samsung slipped 15 per cent as Chinese players and put pressure on its low-end and mid-range models.

Cupertino-based shipped over 10 million units and stood second but this still represented a 5.4 per cent decline in the first quarter.

"As a percentage of models shipped, the X declined slightly from fourth quarter of 2017 to around 25 per cent but it remained comfortably the best-shipping in the region," the market research firm said.

Bucking the trend, grew 38.6 per cent and shipped 7.4 million units in the first quarter of 2018.

It shipped over one million units of its new "P Smart" in its first full quarter. But the delay to its flagship "P20" versus last year's "P10" meant that very few of its Q1 shipments were premium models.

Brands such as Samsung, and increased collective share of from 61 per cent in the first quarter of 2014 to 71.4 per cent in the first quarter of 2018.

Brands like Alcatel, and LG, however, suffered substantial declines this quarter.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, May 12 2018. 12:12 IST