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Sidharth Malhotra to endorse denim wear brand

IANS  |  Mumbai 

Sidharth has been signed up as the of denim wear brand

He features in the brand's spring summer 2018 campaign #MadeToCreate, which is all about acting on your passion to create art and bring to life something remarkable that is driven by creative expression.

The is happy to be associated with the "cool and iconic casual wear brand".

According to India Kavindra Mishra, Sidharth's popularity, expressed affinity for the brand, powerful persona and youth connect brings a compelling to their brand.

With this collaboration, Sidharth joins a star-studded global line-up including Ashton Kutcher, Cristiano Ronaldo, Kate Moss, and all of whom have modelled for the brand over the years.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, March 08 2018. 11:16 IST