Business Standard

Same language subtitling as a driver of literacy

The BIRD initiative aims to ensure daily and lifelong reading practice for a billion people in India, with a strong focus on reaching girls and women

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Sandeep Goyal
I first met Prof Brij Kothari some time at the end of last year. The Indian Institutes of Technology and Cornell educated don teaches at Stanford and Indian Institute of Management, Ahmedabad. Brij is a tireless champion of Same Language Subtitling (SLS), one of the world’s largest reading literacy interventions, and runs Billion Readers (BIRD), an initiative to accelerate literacy at less than Rs 1 per person per year. I was both intrigued, and honestly somewhat confounded by what Brij had to say.

The BIRD initiative aims to ensure daily and lifelong reading practice for a billion people in India, with
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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