With reference to the article “Brands that stereotype” (December 27) advertising in India has become a challenging task as it has to be designed to attract attention of the intending buyers. At the same time, it has to ensure directness in communicating the message without trading on the social and political sensitivity of not only the target group but the public at large.
Non-stereotyped advertisements have the benefit of novelty to draw attention but their ability to create interest in the advertisement to listen/read further would depend on the speed with which the advertisement provides clarity about the features of the
