Voter lists and marketing research

Voter Lists were available for a small fee those days and all good market research agencies sourced these lists to create a sampling frame

In our digital age, it seems very easy to get consumer feedback on any brand or product. Amazon and Google reviews provide us, with the click of a button, information and customer reviews by the thousands. We can sort them by one star, two star etc. We can read the comments and do AI-powered analysis of the verbal comments. All marketers should now be well versed in the art of scraping and analysing reviews.

In a recent project our team did on image perceptions of diagnostic labs, we discovered that some of the labs were doing a better job of managing