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Hero Motors sponsors Narain Karthikeyan for maiden Indian Grand Prix

Announcement  |  Corporate 

Hero Motors Limited, India’s one of the largest & fastest growing business conglomerates with diversified business verticals announces association with ace F1 driver Narain Karthikeyan and his Formula One team. Hero Motors will be sponsoring Narain Karthikeyan and his team for the inaugural Formula One Grand Prix to be held in India in October this year. Hero Motors agrees to display its logo on Narain’s racing car in the Grand Prix as a token of its strong association with the event.

Commenting on the association with Narain Karthikeyan, Mr. Pankaj Munjal, Managing Director, Hero Motors said,

“Hero Motors is committed to be amongst the first Indian corporate houses to compete in the Indian Grand Prix and we are indeed very proud to be associated with Narain Karthikeyan and Hispania Racing Team(HRT). The alliance with the HRT will provide a unique platform for the group to communicate its extensive of competencies to a global audience. The association with Narain Karthikeyan and HRT team has lot of synergies in our core values for which we are known for and truly reflects our commitment towards excellence, speed, growth & innovation.

We operate in global markets as truly home grown global corporate house and its gives us immense pleasure to endorse Narain Karthikeyan who is also the first Indian F1 driver who has made his presence felt at an early age of 19 years”

Hero Motors is one of the oldest and largest corporate houses of India, which defines dynamic growth. It is also one of the fastest growing business house in India which implies its passion for growth and hunger to succeed against all odds. In a similar growth trajectory, Narain Karthikeyan has shown his passion to succeed by becoming the first Indian to be part of the Formula One circuit and carving a niche for himself. The association of Hero Motors with Narain Karthikeyan and his racing team thus showcases the synergies that two brands share a similar success story.

Formula One is one of the few sports in the world which has a global audience of millions and enjoys the same recognition in India as anywhere in the world. The upcoming Grand Prix in India provides the precise opportunity for Hero Motors to reinforce its core values. Formula One is a game of speed and passion. The sport is set to make its debut in India this October and the association with Narain Karthikeyan and his team gives Hero Motors the perfect opportunity to present itself to the global audience.

“The maiden Indian Grand Prix has given us an opportunity to represent ourselves in the international platform promoting the fastest Indian in the world. We are proud of the fact that we will be a part of the historic event when F1 makes its debut in India. Hero Motors always believe in achieving the best and achieve the highest standards in performance, quality and relationships. Narain’s personality and passion towards speed and adventure perfectly syncs with what we want to achieve.”

Gracing the occasion, Mr. Narain Karthikeyan said that, “Hero is one of the oldest and most prominent Indian brands and I am pleased to be associated with it. Today is a very important step in the right direction for motor sports in the country. The sport has come a long way since the day I started racing. Viewership has gone up a lot, and corporate support is now more forthcoming. Formula One is in its nascent stage in India with great potential waiting to be explored. I hope with the support from Hero Motors we will be able to scale new milestones in the times to come”.

The Indian Grand Prix will be held in Greater Noida, India from October 28th – 30th October 2011.


First Published: Fri, September 02 2011. 16:17 IST