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METRO Cash & Carry opens its 2nd store at Borivali, Mumbai

Announcement  |  Corporate 

  • Offers business customers a wide assortment of products at low wholesale prices
  • The Borivali wholesale centre takes METRO’s investment in state to Rs. 240 crores
  • Over 300 jobs generated in through METRO’s Borivali centre
  • Opened its first Farmers’ Collection Centre in Maharashtra, at Narayangoan
  • METRO is committed to the growth of the Maharashtra economy, supporting local farmers and businesses and generating employment

METRO Cash & Carry India, the global leader in self-service business-to-business wholesale, today announced the opening of its second wholesale distribution centre in the state, at Borivali. With an investment of approximately Rs. 120 crores, the Borivali wholesale centre will take METRO’s total investment in the state to Rs. 240-crores, re-affirming its commitment to the state of Maharashtra.

Making the in today, Mr. Rajeev Bakshi, Managing Director, METRO Cash and Carry India said, “With the opening of our Borivali centre today, we extend METRO’s unique business-to-business wholesale concept to many more customers and suppliers in METRO’s second centre in the state will drive deeper engagement, offering customers a wide assortment of over 10,000 articles at low wholesale prices.”

Re-iterating the company’s commitment to the state, he added, “We will further expand our network of local suppliers and drive benefits to the overall including employment generation, local procurement and training of customers and suppliers on aspects impacting their business.”

The Borivali wholesale centre will have selling space of over 50,000 sq feet offering a tailored assortment of over 10,000 articles (food and non-food). The centre is suitably located on the Western Express Highway, and will be open from 6:00 am to 10:00 pm for the convenience of its business customers.

A key focus of METRO is to support local businesses. METRO works closely with suppliers, farmers and small and medium enterprises to source a very high percentage of products locally. METRO also empowers the local traders to sell quality products and helps them to be more competitive in the changing economic scenario. Through the ‘METRO Trader Support and Partnership program’ conducted recently, METRO helped local traders address trade-related issues, serve their customers better and in turn, grow their business. Chef-o-logy, a customer engagement program was also organised recently. Chef-o-logy provides a knowledge-sharing platform where chefs of small and mid-sized hotels, restaurants, and caterers interact with renowned chefs and food experts.

It was conducted recently in Mumbai for METRO’s HoReCa customers. The company plans to organize several such training programmes in the city.

METRO recently opened its first Farmers’ Collection Centre in Maharashtra, at Narayangaon. This centre will help farmers supply directly to METRO and get transparent prices for their produce, with the assurance of on-time payments made electronically. This centre will also enable fresher produce for customers and improve overall efficiency of the supply chain and help reduce food wastage. METRO also regularly conducts training programs for local farmers on techniques of sustainable and profitable crop production, thereby helping them increase their produce.

METRO has created employment opportunities in the state with nearly 300 jobs through its first distribution centre in Bhandup, Mumbai. The second centre in Borivali will add another 300 jobs (150 direct and 150 indirect) locally. METRO has a keen focus on training its employees and the entire Borivali team has undergone on-the-job training at various METRO Centres across India.

METRO Cash & Carry entered the Indian market in 2003. The company currently operates seven wholesale distribution centres, including two each in Bangalore and Hyderabad, and one each in Kolkata, Mumbai and Ludhiana. The Borivali centre is METRO’s eighth in the country.

First Published: Thu, November 17 2011. 17:31 IST