Gorgeous diva Katrina Kaif is the new brand ambassador.
Nakshatra one of the country’s popular jeweler brands today announced Katrina Kaif as its new brand ambassador. The brand Nakshatra had earlier in the year been wholly acquired by the effervescent Gitanjali Group the country’s largest integrated diamond and jewellery manufacturer and retailer.
Katrina Kaif is the reigning queen of bollywood with hits like Namaste London, Race, and Welcome etc. She has been judged the sexiest woman in the world by an international magazine
The Gitanjali group strongly feels that Katrina epitomizes what Nakshatra stands for. Mr. Mehul Choksi Chairman Gitanjali Group and Nakshatra said, “Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets. Nakshatra is synonymous with trust and purity in a category that is fraught with questionable practices. It epitomizes the expression of love and affection in a women’s life. Not only were we enthusiastic about the brand fit, but we feel that Katrina lends a refreshing look to the brand. We are excited about having her on board as the new face for Nakshatra”
Commenting on the occasion Katrina Kaif brand ambassador Nakshatra said, “I am delighted to be associated with a brand like Nakshatra that has garnered immence popularity not only in India but worldwide. I hope this association is amiable and mutually profitable.”
The Nakshatra Collection has unique floral designs with multiple diamonds encircling a single large diamond to signify the constellation effect. Special packaging and its own guarantee certificate promising the purity and sparkle of Diamond. It’s available in three collections Nakshatra collection, Eternity Collection & Solitaire Collection. The brand is available in 18 Kt BIS Hallmarked Gold. It’s offered in superior quality diamonds of 4 Different Grades certified by the most reputed International Gemmological Institute.
Overt Nakshatra brand values include beauty, radiance, class, elegance and quality. Amongst the symbolic values are feminity, celestial splendour and mystery The Nakshatra Collection has unique Floral designs with multiple diamonds encircling a single large diamond to signify the constellation effect Special Packaging and its own guarantee certificate promising the purity and sparkle of Diamond.
About Gitanjali Gems & Jewellery:
Gitanjali Gems Limited, a DTC sightholder, is one of the largest integrated diamond and jewellery manufacturers and retailers in India. Its operations include sourcing of rough diamonds from primary and secondary source suppliers in the international market, cutting and polishing the rough diamonds for export to its international markets, and the sale of diamond and other jewellery through GGL's retail operations in India, as well as in international markets.
The company exports its cut and polished diamonds, and its diamond and other jewellery products to various international markets in Europe, including to Antwerp and Italy, the United States, the Middle East, as well as to markets in Asia, including Japan, China, Hong Kong and Thailand. GGL also sells its branded diamond and other jewellery products under brands, such as Nakshatra, Asmi, Gili, D'Damas, Sangini, Collection G, Gold Expressions and Vivaha Gold, in India through its network of approximately 840 outlets. The Gitanjali Group has extensive knowledge and experience with US product ranges for over two decades.
Gitanjali Gems Limited is also playing a key role in adding capabilities to the Jewellery industry in India by building two SEZs, including one across 200 acres in Hyderabad, one of the largest of its kind.
About Nakshatra
Launched in 2000 Nakshatra reached the iconic stage in just three years. The Nakshatra Collection has unique floral designs with multiple diamonds encircling a single large diamond to signify the constellation effect. Special Packaging and its own guarantee certificate promising the purity and sparkle of Diamond. Its available in three collections Nakshatra collection, Eternity Collection & Solitaire Collection. The brand is available in 18 Kt BIS Hallmarked Gold. It’s offered in superior quality diamonds of 4 Different Grades certified by the most reputed International Gemmological Institute.
Nakshatra has emerged, as one of India’s leading brand in Diamond Jewellery Segment. The continued success of Nakshatra is a result of its constant metamorphosis. In its first year, Nakshatra was awarded the Effie (Silver) in 2001 and in the following year the Effie (Bronze). The Effie is the most significant award in advertising that recognizes effectiveness and honors tangible results. In 2003, the Nakshatra Utsav was awarded the Best Trade Promotions award at the McDowell’s Signature All India Promo Awards. In 2007 Nakshatra was awarded the Retail Jeweller Award for the best TV campaign of the year. The in-house designing team at Nakshatra is extremely innovative and comes up with fresh ideas and concepts which have received recognition at the JCK- New Delhi Gold Souk design award 2006, the IIGJ Awards 2007 and the Tahitian Pearl Awards 2005 and 2007.
Nakshatra is synonymous with trust and purity in a category that is fraught with questionable practices. It epitomizes the expression of love and affection in women’s life. Nakshtra has established itself as an ethical player in the market as it comes with its certificates of authenticity and assuring transparency in the buying decision of the consumers Overt Nakshatra brand values include beauty, radiance, class, elegance and quality. Amongst the symbolic values are feminity, celestial splendour and mystery The Nakshatra Collection has unique floral designs with multiple diamonds encircling a single large diamond to signify the constellation effect Special Packaging and its own guarantee certificate promising the purity and sparkle of Diamond.
The Brand factory:
In 1994 the group introduced India’s first ever branded jewellery Gili. Rated as a super brand, the brand still ranks as one of the top ten jewellery brands in the country. Over the years the group has launched many other superior brands and today it successfully manages over five of the ten best-known jewellery brands in India.
Gili’s primary brand value is “Genuine diamond and gold jewellery at affordable prices”. The first jewellery brand that brought diamond jewellery within the reach of masses.
Asmi in Sanskrit means, “I am”. Every action of a woman is a passionate exposition of the intensity and drive with which she lives her life. The Asmi Diamond Jewellery Collection is carefully crafted to beautifully compliment and complete her.
Sangini is positioned as a brand that glorifies women in a relationship. Sangini diamond jewellery is characterized by a bezel set centre stone being slightly larger than the others in the same piece signifying the focal position of the woman in the man’s life.
D’damas is a generic brand that combines international quality with Indian values. D’damas is about “Luxury and Aspirations,” “Innovativeness,” “Assurance” “Dynamism.” D’damas has been recognized and awarded as a Jewellery Masterbrand. Under D’damas are numerous brands that have made a mark on the Indian milieu like Forevermark Solitaire, Damas Solitaire, Glitterati, Collection G, Gold Expressions, Vivaaha, Ballerina, Bollywood Gold, Inspirations.
Desire Desire Lifestyle is a diversified product range that addresses the lifestyle needs to reflect the style and upcoming trends among the masses. Capitalizing on the strength and flexibility provided by Italy’s industrial districts, world renown for their excellence in the development of luxury products. The Group’s aim is to become one of the leading players in the accessible luxury market worldwide by further developing its product offering, its brand portfolio, and its global distribution network.
