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Vritti i-Media strikes Gold and Silver at the Outdoor Advertising Awards 2011

Announcement  |  Corporate 

  • Wins Gold in the ‘creative award’ and ‘media award’ categories for single execution in Transit Media and zonal media owner of the year – west (India) along with along with 1 silver award for Best format innovation in New Media

Vritti i-Media, an established and innovative audio and video outdoor advertising solution for brands across rural Maharashtra, was felicitated with 3 awards at the prestigious Outdoor Advertising Awards 2011 held at the 7th Annual Outdoor Advertising Convention (OAC) 2011 on 18th June 2011 in Mumbai. Vritti won the gold award in 2 categories, creative award for single execution in Transit Media and zonal media owner of the year for West region along with a Silver award for best format innovation for new media.

Gold - Transit media – Awarded to any single execution on any transit format including airports, bus stations, railway stations and all types of vehicles including those created specifically for the purpose of advertising.

Vritti won it for its iconic ’Lokmat Campaign’ which was conceptualized by the team for the Lokmat media group. Every morning at 6AM a jingle was released on Vritti’s audio network on MSRTC bus stands saying “Aajacha Lokmat Vachalat Ka?” (“Have you read today’s Lokmat?”) followed by three to four headlines from the newspaper. Vritti i-media’s unique features of being on-line, dynamic content change, mandatory audibility and presence in the market place were fully utilized in this campaign to derive maximum mileage for the brand.

Silver - Best Format Innovation – New Media - Awarded to outdoor media concessionaires who have created new and innovative advertising formats.

Vritti has introduced two new advertising format for “Audio advertisement over Passenger Information system at State Transport bus stands” and “Audio-Video advertisement over Passenger Information system at Highway hotels”.

Gold - Zonal Media Owner of the Year – West - Awarded to concessionaires who have media presence in the West zone

On winning the OAA 2011, Mr. Veerendra Jamdade, CEO, Vritti i-Media said, “This award is a reflection of the strength of our medium and the power it holds to revolutionize out of home communication in India. This would not have been possible without the sheer hard work put in by our team to ensure continuous innovation in client campaigns and the determination to prove that we are indeed the rural market experts. I am thankful to the eminent jury who selected our medium as the winner among other worthy competitors and would like to thank all our partners and customers who have helped us and believed in us all along the way.”

Representatives at Lokmat Media Pvt Limited said, “We would like to congratulate Vritti i-Media on this significant achievement. We appreciate the efforts put in by Vritti’s team to use innovative technology to create some excitement among our audience. The advertising campaign we have run with Vritti’s network has helped us increase our readership base for Lokmat Newspaper.

We have witnessed an increased volume of sales at campaign locations along with good brand penetration and recall. We look forward to a sustained association with Vritti i-Media going forward”

Since 2005, The Outdoor Advertising Awards (OAA) have been celebrating the achievements of media planners, concessionaries, printers, creative agencies and brands who have added a new dimension to the Indian OOH industry. The OAA honor those who have contributed to contemporizing, energizing and leveraging the possibilities in OOH for best effect. In its seventh edition, OAC 2011 was conceptualized around the theme, ‘Think Tomorrow’. The event brought together industry stalwarts to discuss the opportunities ahead and the best course of action to move the outdoor advertising industry forward as a whole. Headed by Mr. Shashi Sinha - CEO - Lodestar Universal India, the eminent jury at OAC 2011 consisted of leading media planners and brand managers from corporate like Mcdonalds India, Madison Media, Milestone Brandcom and ICICI to name a few.

Vritti i-media uses a very innovative approach to help brands market their products to the rural audiences of Maharashtra. They have tied up with MSRTC to set up their ‘audio advertising network’ also called ‘Digitalworld’ across 85 locations in Maharashtra on prominent MSRTC owned ST bus stands. The USP of advertising through this medium is that the entire network is managed by Vritti’s backend system via a control room which ensures 100% uptime guarantee and dynamic messaging ie. The message can be changed at any time, easily.

This medium is fast emerging as the most engaging and cost effective medium to reach out to the rural audience as compared to hoardings or other traditional media like newspapers and television.

First Published: Tue, June 21 2011. 09:37 IST