Business Standard

Affle International Pte. Ltd. Acquires the Platform and Business Assets of RevX Inc.


Press Trust of India NEW DELHI
/ -- Affle Group's 4th acquisition in the last 15 months

Affle International Pte. Ltd. ("Affle International") registered in Singapore, announced today that it has executed the definitive agreement to acquire the platform and business assets of RevX Inc. (registered in Delaware, USA), a mobile advertising company with fully self-serve programmatic platform for mobile marketing. As part of the deal, the platform, assets, brand name, intellectual property rights, business relationships and technical information of RevX Inc. will be acquired by Affle International by the end of June 2019.
RevX offers a mobile only self-serve programmatic platform to drive new user acquisition and grow retargeting & re-engagement-based transactions for marketers. Its platform is used by several e-commerce and mobile app driven companies globally. Appsflyer, a leading mobile measurement platform, recently ranked the RevX platform as #4 in the shopping category and #5 in the non-gaming category in its Global Retargeting Index1 (Jul - Dec 2018), where they compiled the data from over 11,500 Apps with a cumulative global install base of >20Bn.
Affle believes this acquisition will strengthen Affle Group's Consumer Platform proposition for both new user acquisition and retargeting. Affle Group had earlier acquired the Vizury Commerce Business in 2018 and together with this acquisition, Affle strengthens its position in the retargeting domain.
Commenting on the recent development, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, "We are happy to have this definitive agreement inked since we have significant synergies with the RevX platform. We are confident that when we layer our DMP-based audience intelligence and mFaaS-based ad fraud filters on the RevX platform, we will be able to boost the ROI of the platform significantly. Also, we are very excited by the self-serve features of the RevX platform and believe that this could help us drive the adoption of programmatic advertising amongst fast-growing industry segments. This acquisition would complete our CPCU (cost per converted user)-based offering by adding newer functionalities and machine learning-driven algorithms."

This is the 4th acquisition of Affle Group in the last 15 months following the acquisition of Shoffr Pte. Ltd. in February 2019, Vizury Commerce Business in September 2018 and Markt in March 2018.
About Affle Group

We are a global technology business. We have two business segments: (a) our Consumer Platform, which comprises (1) our proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising (the "Affle Consumer Platform"); and (2) our retargeting media business for e-commerce companies and our push notifications offerings for e-commerce companies on a software as a service model (the "Vizury Commerce Business" and together with the Affle Consumer Platform, the "Consumer Platform") and (b) our Enterprise Platform, which primarily provides end-to-end solutions for enterprises to enhance their engagement with mobile users. Recently, Affle International Pte. Ltd., has acquired Shoffr, a Singapore based Online to Offline (O2O) platform that converts online consumer engagement into in-store footfall and transactions.
Affle's platform has been accredited by SG:D by Infocomm Media Development Authority in Singapore.
Affle Group comprises Affle (India Limited), Affle International Pte. Ltd. and PT Affle Indonesia.

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Disclaimer - Affle (India) Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares ("Equity Shares") in India and has filed a draft red herring prospectus dated July 14, 2018 ("DRHP") with the Securities and Exchange Board of India ("SEBI"). The DRHP is available on SEBI website at as well as on the website of the book running lead managers i.e., ICICI Securities Limited at and Nomura Financial Advisory and Securities (India) Private Limited at, and the websites of BSE Limited and National Stock Exchange of India Limited at and, respectively. Investors should note that investment in Equity Shares involves a high degree of risk and for details relating to the same, see "Risk Factors" of the Red Herring Prospectus when available. Potential investors should not rely on the DRHP for any investment decision.
This announcement has been prepared for publication outside the United States and may not be released in the United States. This announcement does not constitute an offer of Equity Shares for sale in any jurisdiction, including the United States, and the Equity Shares may not be offered or sold in the United States absent registration under the US Securities Act of 1933, as amended, or an exemption from registration. Any public offering of the Equity Shares to be made in the United States will be made by means of a prospectus that may be obtained from Affle and that will contain detailed information about Affle and its management, as well as financial statements. However, the Equity Shares are not being offered or sold in the United States.

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First Published: Jun 26 2019 | 6:05 PM IST

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